Single.id turns up the volume with Cinebels deal

MUMBAI: Talk about striking the right chord. Single.id has stepped firmly into the premium home audio space through an exclusive partnership with Cinebels, India’s leading luxury home audio brand.

The collaboration gives tech enthusiasts and music lovers a new reason to shop at Cinebels, bringing the retailer into Single.id’s instant, card linked rewards ecosystem, which already spans more than 100 retail partners and 150,000 touchpoints across the country.

Customers using Single.id partner apps, including Dhoni, NDTV Big Bonus, Shoppers Stop First Citizen Club Rewards and Sarvatra Rewards, can now earn and redeem rewards on purchases made at Cinebels stores nationwide. The partnership also opens the door to Single.id’s expanding lifestyle and tech focused network, making every high end audio purchase more rewarding.

Enigmatic Smile India country head Chandra Bhushan said, the tie up brings Single.id’s unified rewards technology to a new premium category and bridges the brand’s digital platform with real world luxury retail. He added that seamless, card linked rewards offer shoppers an elevated experience without the usual app downloads, scans or logins.

Single.id’s platform hinges on simplicity: no app, no OTP, no scan and no login. A single payment connects customers to a wide network of partners using its proprietary rewards currency, vINR.

Cinebels CEO Arjun Agarwal said, the brand has always focused on high design audio experiences and the partnership allows customers to enjoy both premium products and instant, secure rewards. He added that access to Single.id’s extensive partner ecosystem would add meaningful value for Cinebels’ clientele.

Enigmatic Smile, the company behind Single.id, is a UK based rewards technology provider integrated with more than 30 financial services organisations in over 14 countries, reaching more than 700 million users. Its entry into India aims to create the country’s most efficient rewards economy through a unified, card linked platform already active across 150,000 touchpoints and 100 retail partners.

With its latest move into luxury home audio, Single.id is tuning its rewards network to appeal to a new class of discerning, tech forward consumers.