Simple Energy charges ahead with new marketing leaders

MUMBAI: Simple Energy is switching gears in style. The Bengaluru-based electric mobility company has appointed Jitin Johnson as head of marketing and Kevin Thomas as head of brand, alongside expanding its marketing team to over 40 professionals. The move is aimed at accelerating the company’s pan-India growth, with plans to roll out 150 retail stores and 200 service centres across the country by March 2026.

With 14 years of marketing experience, Jitin Johnson joins Simple Energy after leading digital marketing at River. He will oversee the company’s omnichannel strategy, encompassing brand development, go-to-market initiatives, digital transformation, and customer engagement. “Simple Energy is redefining how India moves – blending performance, design, and purpose in a way that resonates with the next generation of riders. I’m thrilled to shape a brand that’s emotionally charged as well as high-performing,” said Johnson.

Bringing over 13 years of creative leadership, Kevin Thomas joins from Ultraviolette Automotive, where he served as principal visual designer. He has also worked with Amazon, Motorola, and OnePlus. Thomas will lead the brand’s visual identity, storytelling, and design philosophy. “Great automotive brands are built not just through engineering, but through emotion and visual storytelling. At Simple Energy, I aim to craft a brand that is rider-centric, culturally rooted, and visually expressive,” said Thomas.

Simple Energy general manager – brand & marketing Smitha Rao commented, “These appointments and the team expansion mark a crucial step in strengthening Simple Energy’s brand and business ambitions. With Jitin and Kevin leading key functions, we’re positioned to build meaningful connections, enhance brand consistency, and accelerate our mission to make electric mobility aspirational yet accessible.”

Simple Energy’s portfolio includes the Simple One Gen 1.5 and Simple OneS, offering IDC ranges of 248 km and 181 km respectively. The company is also India’s first OEM to produce heavy rare-earth-free motors commercially and to offer an 8-year motor warranty. With 61 outlets in key cities including Bengaluru, Goa, Hyderabad, Chennai, and Jaipur, Simple Energy is now expanding into Delhi, Patna, and other new markets, powering the next wave of electric mobility across India.