Shriram Finance drives safety with 112 campaign

MUMBAI: Shriram Finance Limited has teamed up with EMRI Green Health Services to support the government of India’s 112 Emergency Response Support System (ERSS) initiative in Gujarat, bringing road safety and public awareness to the fast lane.

Under this collaboration, Shriram Finance is installing hundreds of awareness boards along major highways and junctions across districts including Ahmedabad, Rajkot, Gandhinagar, Bharuch, and Kutch. The signs highlight the nationwide 112 emergency helpline, designed to connect citizens quickly to police, ambulance, fire and other rescue services through a single number.

The initiative supports the 112 ERSS – Jan Rakshak programme, implemented by EMRI Green Health Services under the ministry of home affairs. “Public awareness is vital for the success of this unified system, and Shriram Finance’s support helps amplify this life-saving message,” said EMRI Green Health Services, Gujarat chief operating officer Jashvant Prajapati.

Once scattered across multiple numbers, 100 for police, 108 for ambulance, 101 for fire, and others, emergency services are now unified under 112, ensuring faster, coordinated responses for all citizens.

“As a company rooted in community service, we see safety as a shared responsibility,” said Shriram Finance Ltd executive director – marketing Elizabeth Venkataraman. “Our partnership with EMRI for 112 ERSS is a small but meaningful step towards a safer, more responsive nation.”

The company also plans to extend the campaign to other states, strengthening its role not just as a financial leader but as a responsible corporate citizen steering India towards safer roads and quicker help, one call at a time.