Shrinivas SG joins JioHotstar as SVP of product management

BENGALURU: JioHotstar has added fresh heft to its leadership bench with the appointment of Shrinivas SG as senior vice president for product management, based in Bengaluru. The move comes as the platform sharpens its focus on scale, smarts and stickier viewer experiences in India’s fiercely competitive streaming market.

In his new role, Shrinivas will lead product strategy, customer experience innovation and platform-led growth, shaping how millions discover, watch and stay engaged with content on JioHotstar.

He arrives with a deep blend of commerce, content and consumer tech experience. Most recently at Flipkart, Shrinivas led large product teams across search, catalogues and generative AI initiatives, building everything from conversational commerce tools to vernacular and voice-led shopping experiences. His work spanned trend intelligence, personalisation and AI-driven discovery, all aimed at simplifying choices for users at scale.

Before Flipkart, he spent several years within the Airtel ecosystem, including Wynk and Airtel TV, where he helped launch premium video offerings, built advertising and monetisation platforms, and drove sharp revenue growth while keeping user experience front and centre.

At JioHotstar, Shrinivas is expected to bring that same product-first mindset to streaming, blending technology, insight and intuition to keep audiences watching, clicking and coming back for more.