Senco strikes gold with sparkling new store in Hazaribagh

MUMBAI- Hazaribagh is glittering a little brighter this week and it’s not just the winter sun. Senco Gold & Diamonds, one of India’s biggest names in fine jewellery, has opened its first-ever store in Hazaribagh, marking its expanding footprint across Jharkhand, where it now operates eight stores.

The new showroom, located on PTC Road near PTC Ground, Matwari, spans an impressive 5,500 sq. ft., and brings with it Senco’s trademark blend of traditional craftsmanship and contemporary design flair. Inside, customers will find everything from bridal finery to everyday adornments, with the brand’s hallmark collections Shagun, Aham, Everlite and 9kt taking centre stage.

What Senco has attempted with the Hazaribagh store is more than just retail expansion; it’s cultural curating. “Each region in India holds a distinct charm, and we try to capture that essence in the jewellery pieces we create inspired by the traditions and people of that area,” said Senco Gold & Diamonds director Joita Sen adding that the brand is delighted to bring its design legacy to the city.

The new outlet operates under Senco’s FOCO model (Franchise Owned, Company Operated) and is owned by Jagriti Sen and Samrat Chaudhuri, a partnership that aims to ensure the brand’s high standards remain uncompromised.

“We are very excited to share the unique Senco in-store experience with locals here,” said Chaudhuri, noting that the store aims to become part of the region’s jewellery traditions and family celebrations.

Senco Gold & Diamonds currently boasts over 192 stores across India, steadily strengthening its presence both domestically and internationally. The Hazaribagh launch is another glittering link in a chain that continues to shine brighter with every new region it steps into.

With its sweeping design catalogues, carefully curated collections, and a legacy trusted for generations, Senco’s arrival is set to make Hazaribagh sparkle, one handcrafted piece at a time.