Savana launches Black Friday sale with discounts of up to 80 per cent

MUMBAI: Savana, the contemporary womenswear label, has kicked off its biggest Black Friday sale, offering discounts of up to 80 per cent across its collections. The brand expects a sharp rise in November sales, driven by strong appetite for winter staples.

Founded on a pared-back aesthetic and a focus on individuality, Savana has built a loyal following among women seeking a balance of comfort and clean, modern design. Its edit spans eveningwear and everyday pieces, with an emphasis on versatility and dependable fits.

The seasonal promotion covers sweaters, coats, long-sleeved tops and dresses, key items for layering through the colder months. The brand says each piece reflects its focus on durable fabrics and considered silhouettes.

“Last year’s November promotions delivered a remarkable uplift in sales, and we expect this Black Friday to carry that momentum forward,” said Savana by Urbanic founding partner Rahul Dayama. “With up to 80 per cent off on our core winter styles, we’re widening access to pieces central to the Savana wardrobe.”

The sale is now live online and in stores for a limited period.