Riddhi Adlakha takes charge of Nestlé’s marketing and sales technology across Asia, Oceania and Africa

MUMBAI: Riddhi Adlakha has joined Nestlé as region head for marketing, sales and e-commerce IT across Asia, Oceania and Africa, swapping an 11-year career at Tata Consultancy Services for one of the world’s largest food and beverage manufacturers.

The appointment, which began in November, sees Adlakha overseeing technology operations for marketing and sales functions across Nestlé’s most geographically diverse region. She spent the final 16 months of her TCS tenure as managing partner for digital, having previously served four years as global head of digital marketing.

Before that senior role, Adlakha climbed through TCS’s digital marketing ranks, leading strategic initiatives for retail clients and heading digital marketing for sectors including consumer packaged goods, travel, transport, hospitality and government. She joined the consulting giant in 2014 as a digital strategy consultant.

Her earlier career included a five-year stint at Accenture, where she rose to general manager of digital marketing operations, and roles at Blueocean Market Intelligence, Respondez and Aptech.

The move signals Nestlé’s continued investment in digital commerce capabilities as consumer brands race to capture online shopping growth across emerging markets. For Adlakha, it’s a chance to swap consulting playbooks for operational impact—and to do it across 120-plus countries at once.