Recode Studios files IPO draft, steps into the public market

MUMBAI: Recode Studios Limited, the homegrown beauty and cosmetics brand that caught national attention on Shark Tank India Season 2, has taken a decisive step towards its next chapter. The company has filed its Draft Red Herring Prospectus with SEBI for a proposed initial public offering on the BSE SME Exchange.

The move signals a clear shift from startup momentum to structured scale. Through the proposed IPO, Recode Studios plans to strengthen its working capital and set up a new warehouse facility, aimed at sharpening operations and building a more resilient supply chain.

With beauty and personal care increasingly driven by digital discovery, the brand also intends to step up investments in advertising, promotions and brand-building initiatives. The idea is simple: stay visible, stay relevant and stay ahead in a crowded market.

From a televised pitch to public market ambition, Recode Studios’ journey reflects a steady focus on growth backed by planning rather than hype. The IPO filing underlines the company’s emphasis on governance, transparency and long-term value creation as it prepares for life as a listed entity.

Commenting on the development, Recode Studios Limited chief financial officer Narinder Singh, said the filing marks a defining milestone for the company. He noted that the proposed IPO would help streamline operations, improve scalability and reinforce the company’s commitment to financial discipline and sustainable growth.

As it looks ahead, Recode Studios has acknowledged the role of its advisors, partners, team members and loyal customers in shaping its progress so far.

With the beauty and personal care market continuing to grow at pace in India, Recode Studios is now setting its sights on a future that blends creativity with corporate credibility, and ambition with accountability.