Raymond weaves legacy and AI into centenary tribute

MUMBAI: When legacy met algorithm, the result was pure artistry. Celebrating a century of trust, craftsmanship and innovation, Raymond marked its 100th anniversary with a first-of-its-kind musical film powered entirely by generative AI. The 3.5-minute cinematic tribute blends technology and emotion to reimagine how heritage brands can tell their stories in the digital age.

The ambitious project, crafted by creative agency Marketing Mojito, began on August 16, 2025. From scripting and storyboarding to generating lifelike AI models, every frame was built from scratch. After 15 intense days of work, and several technical hurdles, the team delivered a film that seamlessly bridges Raymond’s rich past with its forward-looking spirit.

Raymond Group head of corporate communications Rohit Khanna said, “Our vision was to create more than a tribute, a living bridge between a century of legacy and the limitless future ahead. By harnessing AI, we brought heritage and innovation together in one evocative story.”

Echoing the thought, Marketing Mojito chief executive officer Rahul Arora added, “AI doesn’t replace human creativity; it amplifies it. Our goal was to fuse technology with emotion, and Raymond became the perfect canvas.”

Each frame of the film is a balance between precision and soul, AI as the brush, and emotion as the colour. Beyond marking a milestone, the project reflects Raymond’s enduring bond with generations of consumers and its readiness to evolve with the times.

In its centenary year, the brand that once dressed India in timeless elegance now dresses the future in innovation, proving that style, much like legacy, never goes out of fashion.