PunToon Kids and VidUnit rope in Sagar Panda to drive brand partnerships

MUMBAI: PunToon Kids and VidUnit have strengthened their leadership bench with theappointment of Sagar Panda as vice-president for brand partnerships, as the two digital media businesses step up their push for advertiser-led growth.

Panda, who brings nearly two decades of experience across media, advertising and digital platforms, will lead brand partnerships, integrated digital sales and branded content initiatives across both companies. His remit includes building advertiser alliances around VidUnit’s celebrity-led digital content intellectual property.

He joins from Lokal News app, where he headed the west and north regional business and drove regional expansion and revenue growth. His previous roles include stints at ZEE5, Zee Entertainment, Sakal Media Group, The Hindu Group, India TV, Network18’s News18 and Dalal Street Investment Journal.

Panda’s experience spans programmatic advertising, native and branded content, sponsorship-driven intellectual property and revenue forecasting, with a focus on scaling integrated sales solutions.

PunToon Kids and VidUnit founder and CEO Sourabh Kumar, said Panda’s appointment would help the companies build long-term brand partnerships across kids-focused content and premium celebrity-led digital formats.

The move comes as PunToon Kids and VidUnit expand across creator-led content and digital intellectual property, aiming to offer brands more scalable and outcome-driven collaboration models.