Project Worldwide opens integrated ‘Project Hub’ in Bangalore

MUMBAI: Project Worldwide has unveiled its new India and South Asia “Project Hub” in Bangalore, bringing together the company’s specialist agencies under one roof to offer clients a single, seamless entry point into the region’s booming market.

The new hub marks the latest step in Project’s global rollout of collaboration centres, joining those already established in New York, London, Singapore and Sydney. The idea is simple yet striking: break down old agency silos and replace them with what project calls “Hyperconnected Creativity”, a structure that encourages free-flowing ideas, shared thinking and integrated solutions.

The Bangalore Hub gathers an eclectic mix of expert teams. GPJ brings its experiential marketing craft, OS studios taps into gaming and Gen Z culture, nomobo delivers high-end broadcast production, and Praytell drives earned-first creative and communications. The Hub also houses AI labs, the company’s centre of excellence for artificial intelligence, and +91, its engine for high-volume content, creative work and account operations.

Recently appointed chief growth officer for India and South Asia Rasheed Sait, will lead the region’s expansion. Project Worldwide CEO Chris Meyer called the move a strategic commitment to one of the world’s most dynamic economies and said he looks forward to seeing Sait bring the vision to life.

Sait described the launch as an exciting new chapter and said the hub offers brands a powerful springboard to tap into a fully connected set of capabilities. The result is a vibrant, one-stop environment designed to help clients navigate a cluttered world with clarity, speed and creativity.