Prerna Kapur joins Noise as associate director for marketing

GURGAON: Noise has strengthened its marketing leadership with the appointment of Prerna Kapur as associate director for marketing, as the connected lifestyle brand sharpens its focus on storytelling, partnerships and community-building.

Kapur will lead brand partnerships, public relations and community initiatives, shaping Noise’s external narrative as it scales in India’s fast-growing smart wearables and audio market.

She brings broad experience in brand building and strategic communications, having worked across services-led businesses. Before joining Noise, Kapur held roles at Zomato, Taj Hotels and HPE, where she helped sharpen brand positioning and deepen market engagement.

At Noise, her mandate includes forging meaningful collaborations with brands and creators, strengthening community engagement across platforms, and working closely with internal teams and ecosystem partners to ensure consistency and impact.

Kapur said joining Noise marked an exciting new chapter, adding that she looked forward to building thoughtful partnerships in the smart wearables and audio space.

As competition heats up in connected devices, Noise is signalling that brand, not just hardware, will power its next phase of growth.