Prateek Roy joins Madison Turnt as associate vice president

MUMBAI: Madison Turnt, the experiential marketing arm of Madison World, has announced the appointment of Prateek Roy as associate vice president. He will lead the agency’s cinema, sponsorship, and non-traditional media business, reporting to Sunny Vohra, CEO of Madison Turnt and Anugrah Madison.

Prateek brings extensive experience in shaping brand strategies across radio, television, digital, esports, gaming, AI, and tech-driven ecosystems. Known for driving revenue growth and pioneering media innovations, he has worked with traditional media giants such as Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well as digital unicorns including ShareChat/Moj and Scoopwhoop. His career is marked by forging strong C-suite partnerships that enhance both market presence and commercial impact.

Madison Turnt is part of Madison World, a diversified Indian communications group offering services across media, PR, creative, sports, and activation, with a team of 1,300 professionals serving clients nationwide.

Madison Turnt and Anugrah Madison CEO Sunny Vohra said, “We are thrilled to welcome Prateek to the team. His strategic mindset and mastery of new-age platforms will be pivotal as we expand our experiential marketing footprint.”

Prateek expressed his enthusiasm, saying, “The media and advertising landscape is evolving rapidly, and cinema advertising, experiential marketing, and live entertainment offer unique opportunities for genuine brand engagement. I look forward to collaborating with clients, partners, and teams to create innovative, measurable solutions. I am grateful to Ajit Varghese and Sunny Vohra for their trust and this opportunity.”

Academically, Prateek holds an MBA in advertising & communication from SIMC Pune and a bachelor’s degree in English literature from Jadavpur University. His combination of strategic insight, storytelling expertise, and commercial acumen positions him as a formidable media leader.

Madison Turnt manages marquee clients including Parle Agro, Caltex, Pepsico, Pidilite, and Vivo, while Madison World, through its 11 units, served over 500 advertisers last year.