Pee Safe raises Rs 290 Crore as OrbiMed backs its next leap

NEW DELHI: Pee Safe has cleaned up big time. The New Delhi-based women’s hygiene and wellness brand has raised $ 32 million or about Rs 290 crore in a series C funding round led by OrbiMed, a global healthcare-focused private equity firm.

The round includes a mix of fresh capital and secondary share purchases from early backers. The money will help Pee Safe press the accelerator on offline retail expansion, dial up brand-led marketing, and deepen its presence across quick commerce platforms and major online marketplaces.

Founded by Vikas Bagaria and Rithish Kumar, Pee Safe operates in categories most brands once tiptoed around. Toilet hygiene, feminine care and intimate wellness are now its calling cards. The company claims an annualised net revenue run rate of over Rs 150 crore and, notably, is profitable. In India’s consumer startup landscape, that is still more exception than rule.

The founders say the brand was built to tackle taboos head-on, and the numbers suggest consumers are listening. Pee Safe today serves millions of women in India and overseas and is steadily widening its playbook in personal care and wellness.

“From day one, the focus was on strong fundamentals and long-term thinking,” said Bagaria. “That discipline has allowed us to scale without burning cash. OrbiMed shares our belief in the consumer healthcare opportunity and that makes this partnership a natural fit.”

Kumar added that the funding will help the company balance reach and speed. Offline shelves are a priority, but so is winning the fast lane of quick commerce and e-commerce.

OrbiMed is equally bullish. Senior managing director Sunny Sharma said Pee Safe has built a differentiated brand with loyal consumers in large, high-impact categories. Sharma, along with Sumona Chakraborty, will join the company’s board.

With fresh capital and a global healthcare investor on board, Pee Safe is setting out to make women’s hygiene not just mainstream, but truly mass.