Brands
One Show 2026 names top brand leaders for creative marketer jury
NEW YORK: The One Club for Creativity has unveiled the brand-side jury for The One Show 2026 Creative Marketer special award, bringing together senior marketing leaders from some of the world’s biggest companies.
Formerly known as the CMO Pencil, the award honours a top brand executive who has championed creativity as a business driver, backing bold ideas from concept to measurable success.
The 2026 jury includes PepsiCo Foods US chief creative officer Chris Bellinger; eos Products president Soyoung Kang; The Wisdomous Company founder Seth Matlins; Geico chief marketing officer Arianna Orpello Lewko; Intuit chief marketing officer Thomas Ranese; PayPal chief marketing officer Geoff Seeley; Kraft Heinz vice-president for creative, capabilities and innovation Jess Vultaggio; and Supercell head of live games marketing Iwo Zakowski.
Last year, The One Show opened the Creative Marketer award to industry-wide entries, moving away from its earlier invitation-only format tied to top-scoring winners. The shift allows agencies to showcase work highlighting close collaboration with client partners.
Entries for The One Show 2026 are now open, with the extended deadline set for February 6 and the final deadline on February 20. The full jury spans more than 280 creative leaders across 46 countries.
The One Club for Creativity, a non-profit organisation, runs major global awards programmes including The One Show, ADC Annual Awards and ONE Asia Creative Awards, reinvesting entry revenues into education, access and professional development across the creative industry.