Brands
Network18 ropes in Eswaran Arasu to sharpen branded content push in south
MUMBAI: Eswaran Arasu has joined Network18 Media & Investments Limited as branded content lead – south, signalling a renewed push to deepen advertiser-led storytelling across southern markets.
Arasu moves from HT Digital Streams, where he spent a year as agm, branded content lead – south, steering regional brand integrations and custom content partnerships. Before that, he logged over nine years at Bennett Coleman and Co. Ltd. (Times Group), rising through multiple roles, most recently as manager, and gaining deep exposure to sales-led content solutions at scale.
Earlier in his career, Arasu worked with Crown Relocations and Synergetic Inception Events, building a foundation across marketing, events and client servicing.
At Network18, he is expected to focus on strengthening branded content offerings, aligning editorial creativity with commercial outcomes, and tapping the growing appetite for regionally rooted, high-impact brand narratives in the south.