Mutual Funds catch the metro at Mumbai’s Andheri station

MUMBAI: If your morning commute just felt a little more money-minded, there is a reason. One of Mumbai metro line one’s busiest stops, Andheri metro station, has been rebranded as ‘Mutual Funds Sahi Hai Andheri’, as part of AMFI’s latest push to take investor awareness straight to the platform.

In a city that rarely slows down, AMFI has chosen to meet Mumbaikars where they already are, on the move. The exclusive station takeover brings the message of simple, transparent and goal-based investing into the everyday journeys of nearly 1.8 lakh commuters who pass through Andheri station each day.

The newly branded station was unveiled by Manoj Kumar, executive director, SEBI, in the presence of Venkat Chalasani, chief executive, AMFI, along with senior officials from partner authorities.

From station name boards to escalators, elevators, glass railings, entry gates and platform maps, the Mutual Funds Sahi Hai message now travels alongside commuters at every turn. Even in-train announcements and route maps have been woven into the experience, ensuring the idea of disciplined investing stays top of mind between stops.

AMFI chairman Sundeep Sikka, said the metro mirrors life itself. Every journey is driven by goals, responsibilities and aspirations. By associating with Andheri Metro Station, AMFI hopes to remind commuters that long-term planning and informed investing are just as essential to progress as getting from point A to point B.

AMFI chief executive Venkat Chalasani, said taking investor education out of traditional financial spaces makes it more approachable. Simple messaging in a familiar setting, he noted, helps demystify mutual funds and links financial planning to everyday life, encouraging people to make confident and informed choices.

Times OOH chief operating officer Rohit Chopra, said metro stations are more than transit points. With Andheri’s massive footfall, the station offers a powerful space to spark meaningful conversations. He added that the partnership allows purpose-led messaging to blend seamlessly into daily routines.

The launch concluded with a guided walkthrough of the station’s refreshed look, turning an ordinary commute into a gentle nudge towards smarter financial habits. For Andheri’s daily travellers, the journey now comes with a side of financial sense.