MAM
Mrinal Bakshi joins JioStar as sr director after long run across TV networks
MUMBAI: Tech and broadcast veteran Mrinal Bakshi has joined JioStar as senior director, marking his latest move in a career spanning some of India’s biggest media houses. Based in Mumbai, he took charge in November after a year-long stint at Star India as director for sports, content, broadcast and streaming.
Before Star, Bakshi held the same leadership remit at Viacom18 from early 2024 to late 2025, steering sports and streaming operations during a period of rapid expansion. He earlier served as senior general manager at TV18 Broadcast for two months in 2023, capping an 11-year spell at the network where he rose through the ranks from manager to general manager.
Bakshi’s track record across A/V compression, video streaming, sports production and project execution makes him one of the sector’s seasoned operators. His appointment signals JioStar’s intent to deepen its streaming and sports engineering capabilities as competition heats up in India’s digital media market.