MOD decks the halls with dough and delight this Christmas

MUMBAI: Nothing says Christmas quite like a little magic and this year, Mad Over Donuts has added an extra swirl of sweetness by turning its stores into festive wonderlands crafted not just with décor, but with heart. In a warm and winsome comeback collaboration, the brand has once again teamed up with Atypical Advantage, India’s largest livelihood platform for Persons with Disabilities (PWD), to bring the season’s spirit alive through art that welcomes, warms and wows.

Stepping into select MOD stores now feels a bit like walking into a Christmas card thanks to talented PWD artists who have splashed walls, windows and corners with cosy holiday joy. From Shivaji Park and Colaba to Bandra’s Waterfield Road, Vile Parle, Borivali, Pune’s Kharadi and Happiness Street, Delhi’s Greater Kailash, and Kolkata’s Salt Lake and Sarat Bose Road, each location carries its own artistic “ho-ho-hue”.

For MOD, the collaboration isn’t just decorative, it’s deeply intentional. “Christmas is all about joy and togetherness, and this partnership helps us extend that feeling beyond our donuts creating festive, welcoming spaces that instantly make you feel the season’s warmth the moment you step inside,” said Mad Over Donuts CEO and executive director Tarak Bhattacharya.

Atypical Advantage echoes the sentiment. “Our artists are excited to bring the magic of Christmas alive across MOD stores while showcasing the incredible talent within the PWD community,” said Mad Over Donuts founder and CEO Vineet Saraiwala, adding that the partnership is especially meaningful in a season built on creativity and connection.

With each brushstroke and bauble placed by these artists, MOD hopes customers will savour more than just their favourite festive bites. The brand wants every visit to feel like a reminder that the best part of the holidays isn’t what’s on the menu, it’s the heart behind it.