MMTC-PAMP taps fintech veteran to lead marketing push

NEW DELHI: MMTC-PAMP is placing its bets on digital expertise. The precious metals refiner has appointed Gaurav Nijhawan as head of marketing, tasking him with overseeing an integrated marketing function that spans brand building, customer experience and new product development.

Nijhawan brings 15 years of experience across fintech, banking, fast-moving consumer goods, consulting and technology. His résumé includes stints at IndusInd Bank, Stashfin, Citi, Carlsberg and Ernst & Young—a diverse portfolio that suggests MMTC-PAMP is looking beyond traditional precious metals marketing playbooks.

The appointment comes as the company seeks to scale its presence across physical and digital channels, including retail stores. Nijhawan will be responsible for driving innovation and shaping the refiner’s overall growth trajectory—a mandate that extends well beyond conventional marketing.

“He is a seasoned marketing professional who brings a wealth of experience,” says Samit Guha, managing director and chief executive of MMTC-PAMP. “During his career, he has successfully led complex integrated marketing campaigns and has demonstrated success in scaling digital-first brands.”

Nijhawan, who holds degrees in computer science and engineering as well as business administration from Mudra Institute of Communications, Ahmedabad, appears bullish about the opportunity. “I am thrilled to join MMTC-PAMP, a brand that has set benchmarks in purity, trust and craftsmanship,” he says. “I look forward to strengthening our culture of excellence, enhancing our brand-building efforts and crafting compelling storytelling that unlocks new opportunities for growth and deeper consumer engagement.”

MMTC-PAMP, a joint venture between Switzerland-based MKS PAMP SA and MMTC Ltd—a government of India undertaking—is India’s only London Bullion Market Association-accredited gold and silver refiner. The company has carved out a reputation for delivering 99.99 per cent-plus purity levels with positive weight tolerance, earning recognition from the Asia and India Book of Records.

The refiner has collected several awards for refining, branding and sustainability. Notably, it became India’s first precious metals company to have science-based emissions reduction targets approved by the Science Based Targets initiative. In 2024, it was honoured as India’s most trusted brand of the nation at The Brand Story awards.

With a fintech-savvy marketer now at the helm, MMTC-PAMP is signalling its intent to marry Swiss precision with Indian market savvy—and to do so at digital speed.