Mirah Hospitality ropes in Arjun Raj Kher as chief marketing officer

MUMBAI: Mirah Hospitality & Gourmet Solutions Pvt Ltd has appointed Arjun Raj Kher as chief marketing officer, bringing back a familiar hand to sharpen brand strategy and fuel its next phase of growth.

A seasoned marketing leader with over two decades of experience in India’s food and beverage sector, Kher is known for scaling brands, driving expansion and delivering strong gains in revenue and market share. He previously worked with Mirah Hospitality between 2017 and 2021 and returns with a mandate to deepen brand equity and accelerate customer-led growth.

Kher has held senior leadership roles across prominent restaurant and dining concepts including Hitchki, Bayroute, Flax, Yazu, Juliette and Maai. His career spans marketing operations, business development, P&L ownership and brand positioning, marking him out as a rare all-rounder in a crowded sector.

He has also worked with a wide range of hospitality and nightlife brands, from China House at the Grand Hyatt to AER, Tote on the Turf, Athena and Indigo, blending strategic direction with operational rigour.

In his new role, Kher will oversee brand vision, integrated marketing, digital initiatives and customer experience across Mirah’s portfolio. The company expects his return to strengthen its competitive edge as it expands across formats and geographies.

Mirah Hospitality & Gourmet Solutions operates well-known brands such as Rajdhani, Bayroute and Hitchki, alongside outdoor catering and cloud kitchen ventures including Rajdhani Street, Rollji and The Mezze Company. The group continues to bet on scale, consistency and culinary innovation to drive growth in India’s organised F&B market.