MasterChow launches flavour-packed campaign with Ranveer Brar

MUMBAI: MasterChow is turning up the heat in home kitchens across India with a new ad campaign fronted by celebrity chef Ranveer Brar. The ready-to-cook Asian cuisine brand has rolled out the first film in its multi-part series, anchored by the playful call to action, “Not Mangaya, Ghar Pe Banaya”. The message is simple: skip the takeaway, fire up the pan and bring bold Asian flavours to life at home.

Available across Reliance Stores, Lots, Walmart and leading e-commerce and quick commerce platforms, MasterChow is positioning its latest campaign as a celebration of easy, exciting home cooking. Each upcoming film will dive into a different kitchen moment, showing viewers how the brand’s sauces and noodles transform everyday meals into restaurant-style Asian dishes without the effort or the guesswork.

The campaign mirrors MasterChow’s shift into its new identity as the masters of Asian flavours. With an expanding range inspired by Japanese, Thai, Korean and Chinese-style dishes, the films highlight a more diverse flavour universe while still keeping the brand’s promise alive: simple, delicious, fuss-free cooking.

Co-founder Vidur Kataria said the campaign reflects the brand’s mission to make Asian cooking approachable and fun. He noted that MasterChow has spent years perfecting flavours that remove intimidation from the process and bring joy back to the stove.

MasterChow’s portfolio includes one of India’s widest ranges of ready-to-cook Asian sauces such as Chilli Garlic, Kung Pao, Thai Basil and Chowmein, alongside the brand’s signature Chilli Oil and no-maida, high-protein noodles. Made with 100 per cent natural ingredients and no MSG, the products have helped MasterChow carve out a leading position across online and offline retail.

Chef Ranveer Brar said the campaign taps into the thrill of cooking that no takeaway can match. He added that his association with MasterChow has grown beyond endorsements, becoming part of a shared passion for flavour, experimentation and kitchen joy.

As the Asian food wave continues to rise in India, MasterChow aims to make home-cooked Asian dishes a daily habit rather than a weekend indulgence. With more films set to add fresh twists to the “Not Mangaya, Ghar Pe Banaya” universe, the brand hopes to inspire every household to cook with confidence and flair.