Madison Media Omega wins integrated media mandate for Navi

MUMBAI: Madison Media has landed the integrated media mandate for Navi Limited, the financial services firm, following a competitive pitch. The Bengaluru operation will handle the company’s offline and digital campaigns, out-of-home advertising and activations.

Founded in 2018, Navi Limited offers payments, loans, insurance and mutual funds through its app. The mandate hinges on threading a cohesive narrative across these product lines whilst expanding the brand’s presence across India.

Dinesh Rathod, Madison Media Omega, said the agency was “delighted to be entrusted with Navi’s media mandate” and looked forward to creating “impactful campaigns that amplify the brand’s vision.”

MD and CEO of  Navi Limited, Rajiv Naresh, noted that Madison Media’s “experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”

Madison Media ranks as the world’s third-largest independent media agency by RECMA. Over the past two years, the agency has amassed more than 300 award wins.

The agency steers campaigns for blue-chip clients including Asian Paints, Titan, TVS, Pidilite, Axis Max Life Insurance, CEAT, Blue Star and Cipla Health. With Navi now in the fold, Madison Media’s grip on India’s media marketplace only tightens.