Laqshya writes a new chapter with fresh creative and sales leads

MUMBAI: If stories sell, Laqshya StoryWorks has just hired two men who know exactly how to turn a page. The content arm of Laqshya Media Group has welcomed creative veteran Sanjay Nandan and seasoned revenue strategist Dhruv Bhattacharya to steer its next chapter.

The appointments strengthen a vertical that aims to craft original IPs, branded entertainment and platform-friendly narratives for the digital era. Nandan steps in as creative head while Bhattacharya takes charge as national sales head, bringing creative spark and commercial savvy into a single, tightly run room.

The division will now operate under a three-member leadership block comprising Nandan, Bhattacharya and vertical lead Ravi Kudesia. The trio is expected to shape everything from long-form series to short-form digital pieces, supported by AI-driven insight and data-led planning.

Nandan arrives with more than 25 years in storytelling, editing and production. His work on ABP Network’s acclaimed documentary series Pradhanmantri earned widespread praise, particularly for its narrative depth and inventive format. He believes good content must still feel human even as technology evolves, and says the aim is to experiment boldly without losing sight of craft.

Bhattacharya brings over two decades across ABP Network, Zee Telefilms, Amar Ujala and Dainik Bhaskar. His career has centred on branded content ecosystems, custom media solutions and large-scale IP monetisation. He believes brands now want stories that live across formats and prove their impact, and sees Laqshya StoryWorks as a studio built with that expectation at its core.

Both leaders report to Laqshya Media Group director and CEO Atul Shrivastava, who said the appointments align with the rising importance of content marketing in modern brand strategy. With creative, strategic and commercial leadership sitting under one roof, the group hopes to deliver ideas that land well with audiences while still delivering business results.  

With its new recruitments, Laqshya StoryWorks is gearing up to produce more ambitious, insight-led and culturally aware content, setting the stage for a busier and smarter year ahead.