Kisna shines with new Shahid–Mira campaign celebrating joy

MUMBAI: Kisna Diamond and Gold Jewellery has launched its new nationwide campaign, Khushi Ke Har Pal Ke Liye, Kisna, bringing Shahid Kapoor and Mira Rajput Kapoor together in a charming celebration of life’s everyday joys. Following their recent announcement as brand ambassadors, the film captures the couple’s natural warmth in a story that blends affection, humour and modern-day intimacy.

The ad opens inside a softly lit Kisna store, where a playful exchange unfolds between the couple. Mira is briefly disappointed until Shahid surprises her with an anniversary necklace, confessing he forgot the occasion. Moments later, he produces a bracelet meant for her birthday, joking he remembered it but was simply late. The scene sets a tone of easy honesty and shared laughter.

What follows is a lively montage of celebrations, with Mira styled in three distinct looks for her sister’s wedding, the sangeet and a cocktail night, each paired with a different Kisna piece. Shahid’s voiceover ties the film together, showing how jewellery slips effortlessly into India’s culture of festivities, from family events to everyday sparkle.

The ad circles back to the store as fireworks bloom outside. Shahid points to the jewellery, calling out festive moments, holidays and simple daily joys. Mira then offers him a ring, reminding viewers that some gifts are simply for each other. The film closes with the couple walking together to an uplifting soundtrack, inviting audiences to see happiness in every moment.

Hari Krishna Group founder and managing director Ghanshyam Dholakia, said Shahid and Mira’s presence brings a natural warmth that matches the brand’s spirit. “This campaign captures the small, genuine moments that make everyday life special. Their ease and chemistry reflect the emotion we wanted to convey.”

Kisna Diamond and Gold Jewellery CEO Parag Shah, added that the film stems from a simple belief: celebrations don’t begin and end with milestones. “Jewellery becomes an expression of affection and shared joy. Shahid and Mira embody this sentiment beautifully.”

Shahid Kapoor said the campaign felt honest and true to life. “Jewellery isn’t just for grand occasions; it’s woven into the moments that shape our everyday. Kisna adds a quiet sparkle to each one.”

Mira Rajput Kapoor shared that the brand’s philosophy resonated instantly. “Kisna believes jewellery should feel effortless and personal. This campaign captures that warmth and authenticity, and we’re delighted to be part of it.”

Khushi Ke Har Pal Ke Liye, Kisna, now rolls out across television, theatres, digital platforms and outdoor media, carrying its message of joy to audiences across India.