Kedar Shetye joins WPP Media as director – performance marketing

MUMBAI: WPP Media has appointed Kedar Shetye as director – performance marketing, marking a major milestone in his nine-year journey across India’s digital marketing landscape. Based in Mumbai, Shetye will lead performance strategies across platforms, align paid media execution with business growth objectives, and steer teams to deliver measurable ROI at scale. The move signals WPP Media’s focus on strengthening its performance marketing leadership.

“I’m thrilled to start this new chapter with WPP Media,” said Shetye. “Performance marketing is about blending analytics, experimentation, and creativity to drive real growth. I look forward to building campaigns that deliver tangible results while mentoring high-performing teams.”

Shetye brings a wealth of experience across leading agencies and brands, including The Brand Saloon, Performics, Croma, toothsi, Performics India, Ethinos Digital Marketing, and Logicserve Digital. Over the years, he has led end-to-end performance initiatives on Google, Meta, Programmatic, and LinkedIn, handled P&L ownership, mentored teams, and contributed to business growth through audits, multi-channel restructures, and successful new-business pitches.

He has managed annual media budgets exceeding ₹100 crore, driving full-funnel campaigns across sectors like retail, D2C, BFSI, apps, and technology, optimising ROAS and revenue outcomes at scale. His work spans campaign strategy, digital transformation, performance audits, conversion optimisation, media planning, and go-to-market initiatives.

A seasoned performance marketing professional, Shetye combines sharp analytics, channel planning, experimentation frameworks, and conversion-focused execution to solve growth challenges. His career has been defined by delivering measurable results, scaling teams, and turning data into actionable strategy—a perfect fit for WPP Media’s next phase of growth.

At WPP Media, he is expected to spearhead high-impact performance campaigns, mentor cross-functional teams, and further cement the agency’s reputation as a powerhouse in ROI-driven digital marketing.