Jurassic sole Asics and doublet let dinosaurs loose on sneakers

MUMBAI: When sneakers bite back, you know fashion has gone full Jurassic. Asics Sportstyle has teamed up with Japanese fashion label doublet to launch the Gel-Quantum 360 I AMP, a playful, high-concept sneaker that brings the “world of the Jurassic period” to the street.

The collaboration leans unapologetically into spectacle. A bold graphic of a dinosaur’s head stretches across the upper, rendered using 3D printing to create a textured, reptilian skin-like surface. Adding to the illusion, three-dimensionally placed polyurethane elements make it appear as though the dinosaur’s outline is quite literally rising out of the shoe.

While the design is theatrical, the engineering stays true to Asics’ performance-led DNA. Beneath the prehistoric visuals lies the brand’s signature moulding precision and functional sports technology, blending technical credibility with doublet’s irreverent fashion language.

The storytelling extends to the sole. Inspired by the colours of dinosaur teeth and gums, the outsole reveals its cleverest trick when both shoes are brought together. Move the toes, and the pair appears to open and shut like a chomping dinosaur jaw, turning a simple foot movement into a visual gag.

Designed to inject play into everyday wear, the Gel-Quantum 360 I AMP invites sneakerheads to animate a dinosaur with every step. It’s a reminder that even the most ordinary moments can be transformed with a bit of imagination and in this case, a roar from the past.

With this collaboration, Asics SportStyle and doublet prove that performance footwear doesn’t have to take itself too seriously, especially when the end result lets Jurassic drama stomp straight into daily life.