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JioStar absorbs IndiaCast to streamline distribution
Merger creates one-stop hub for content, digital, and delivery
MUMBAI: In a move that proves JioStar isn’t just playing for the screen but for the entire stadium, the media behemoth has announced it is officially folding its distribution wing, IndiaCast, into the main mothership.
After the dust settled on the colossal Reliance-Disney marriage, the house that Mukesh built is tidying up the furniture. By absorbing IndiaCast, JioStar is effectively cutting out the middleman by becoming its own delivery boy.
IndiaCast has long handled the distribution of channel packs like Colors and MTV to cable and DTH operators. Now, instead of working as a separate company, it will be fully merged into its parent, JioStar.
The strategy is simple: less paperwork and more control. By merging under a fast-track scheme, the company is removing extra legal steps and administrative work that come with running two separate entities.
For viewers, the change may not be immediately visible, but behind the scenes it creates a one-stop shop for Indian entertainment. JioStar now controls the entire chain: it owns the content through channels like Star Plus and Colors, the digital platform through JioHotstar, and the distribution pipeline after absorbing IndiaCast, bringing everything under one roof.
According to regulatory filings, the merger is retrospective, dating back to April 2025. IndiaCast will eventually be dissolved without the messy drama of a formal winding-up. For the employees and assets, it is a same desk, different letterhead situation as everything transfers to the JioStar banner.
It is a classic bit of corporate housekeeping that ensures the new media kingpin is lean, mean, and ready to dominate your living room.