Jaideep Juneja takes charge as JioStar VP- strategy, insight & marketing

MUMBAI: JioStar has appointed Jaideep Singh Juneja as vice president for strategy, insights and marketing, a move that signals the network’s bid to sharpen its game across both television and OTT. Confirming the update on his LinkedIn, Juneja said he was delighted to begin the new chapter.

Based in Hyderabad, he now leads the full spectrum of strategy, consumer insights and marketing across JioStar’s TV and digital businesses. The role builds on his earlier stint as head of marketing and strategy for Star Maa and JioHotstar Telugu where he delivered record ratings, standout show launches and introduced data led frameworks that strengthened content and marketing decisions across South India.

Before that, Juneja headed content strategy for JioStar’s Telugu TV channels during a period of transition following the Disney Star merger. His career spans a rich mix of media, OTT, e-commerce and fintech, with leadership roles at Rupeek, Flipkart and Viu. At Viu, he shaped growth across India, Southeast Asia and the Middle East and was recognised with the President’s Award for his contributions.

Juneja’s journey also includes steering consumer insights for multiple categories, scaling marketing teams across regions and leading strategy in high growth markets like Myanmar and Malaysia. Earlier in his career he worked with Nielsen where he managed key digital clients including Google and Amazon.

With his blend of consumer intuition and strategic muscle, JioStar will be hoping Juneja’s arrival sparks the next wave of audience growth and content resonance across its platforms.