ITC names Anuj Bansal chief business officer of Yoga Bar

MUMBAI: ITC Limited has handed the reins of its fast-growing health foods play to a familiar face, appointing Anuj Bansal as chief business officer of Yoga Bar, the clean-label brand under Sprout Life Foods.

Bansal, a 17-year ITC veteran, takes charge at a time when Yoga Bar is looking to move from niche favourite to mainstream staple. Known for blending brand storytelling with business rigour, he now brings his playbook to a category driven as much by trust as by taste.

Announcing the move, Bansal struck a characteristically upbeat note. “I’m happy to share that I’m starting a new position as Chief Business Officer, Yoga Bar at ITC Limited Foods. Lot to learn and lot to create. Forty-one but feels like 21,” he said.

His appointment builds on a long and varied career within ITC’s foods business. Bansal currently serves as a member of the ITC Foods Executive Committee and has led some of the company’s most recognisable brands across biscuits, chocolates, confectionery and coffee. From shaping Sunfeast into a household name to driving growth across Candyman, Dark Fantasy and Bingo!, his journey spans marketing, sales, category development and supply chain roles.

With Yoga Bar, ITC is betting on both credibility and creativity. As consumers increasingly seek healthier options without sacrificing flavour, Bansal’s task will be to scale the brand while keeping its youthful, honest appeal intact.

For Bansal, it is a new chapter within a familiar organisation. For Yoga Bar, it could be the push that takes the brand from pantry shelves to everyday conversations.