ITC Maratha completes 25 years in Mumbai’s luxury hospitality market

MUMBAI: ITC Maratha has turned its 25th anniversary into a statement of intent, positioning longevity as brand power in a hospitality market obsessed with novelty. Opened in 2001, the Mumbai hotel has used the milestone to underline its standing as a flagship of ITC Hotels’ luxury portfolio, built on scale, cuisine and a tightly held philosophy of responsible luxury.

Designed as a tribute to Indo-Saracenic grandeur, ITC Maratha has become a familiar address for business leaders, diplomats and international travellers, aided by its proximity to Mumbai International Airport and the city’s key commercial districts. The campaign framing the anniversary stresses continuity over reinvention, pitching the hotel as both constant and contemporary.

Food remains central to its identity. The hotel’s restaurants: Avartana, Peshwa Pavilion, Dum Pukht, Peshawri and Yi Jing are positioned not merely as dining options but as cultural assets, each rooted in regional technique while calibrated for a global audience. Bombay High, its lounge and bar, continues to anchor the hotel’s social and business life.

ITC Maratha general manager Bhagwan Balani, said the anniversary reflected guest trust and institutional values rather than a single moment of celebration. He emphasised the hotel’s focus on refined luxury grounded in Indian hospitality, alongside a steady evolution in service and experience.

Sustainability forms a parallel narrative. ITC Maratha holds Leed Zero Carbon and Leed Zero Water certifications from the U.S. Green Building Council, aligning the anniversary with ITC Hotels’ broader responsible luxury strategy, which foregrounds energy efficiency, water stewardship and resource discipline.

Over two and a half decades, the property has hosted high-profile conferences, landmark weddings and cultural events, embedding itself into Mumbai’s social calendar. The silver jubilee, framed as a campaign rather than a commemoration, signals ITC Maratha’s ambition to convert heritage into continued relevance.