Innisfree and Laneige bring K-beauty spotlight to Tira’s festival in Mumbai

MUMBAI: Innisfree and Laneige will headline the Tira Korean Beauty Festival in Mumbai this week, as the South Korean skincare giants look to deepen their foothold in India’s booming beauty market. The event, held at The Courtyard, Palladium from 28th to 30th November, offers an immersive platform for consumers eager to explore K-beauty’s science, rituals and innovation.

Both brands, part of Amorepacific, will run joint showcases designed to boost visibility and spark deeper engagement with India’s fast-expanding community of skincare enthusiasts. Innisfree will highlight its nature-led formulations, powered by ingredients from Jeju Island, while Laneige will lean on its hydration science and barrier-care innovations.

“The Tira Korean Beauty Festival brings the K-beauty universe closer to Indian consumers,” said Amorepacific India country head Paul Lee. “Such showcases let our brands connect meaningfully with a community that is curious, informed and hungry for global beauty innovation.”

Visitors can sample Innisfree’s bestsellers, including the super volcanic pore clay mask and green tea seed serum, and Laneige’s cult favourites such as the lip sleeping mask, glaze craze lip serum and water bank UV sunscreen.

Masterclasses, consultations and product experiences will round off the three-day event, designed to offer a slice of authentic K-beauty, accessible, experiential and rooted in science and nature.