InCred Money banks on WPP Media to boost performance marketing play

MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.
The fast-growing investment platform has appointed WPP Media as its performance marketing partner, kicking off a strategic alliance aimed at powering its next phase of digital expansion.

From its Mumbai hub, WPP Media will steer InCred Money’s full-funnel performance strategy, leveraging its expertise in data intelligence, technology-driven insights and creative precision. The partnership underscores WPP Media’s growing clout in building agile, outcome-focused solutions for digital-first brands.

InCred Money, one of India’s most dynamic wealth-tech players, is reshaping investing for the everyday user by opening access to alternative assets like venture debt, high-yield debt and unlisted equities. Built on technology and trust, the platform aims to help a new generation diversify smarter and grow faster.

CEO Vijay Kuppa said the mission is to make investing “empowering, not overwhelming.” “We’re building a holistic platform offering everything from unlisted shares and digital gold to equity broking and soon, mutual funds and US stocks. With WPP Media, we’ll make emerging investments simpler, transparent and more accessible to everyone,” he added.

WPP Media South Asia client solutions president Priti Murthy said the mandate goes far beyond clicks.

“Performance marketing today is about engineering sustainable growth. Fintech players like InCred Money are rewriting the rules, where intelligence, creativity and agility must work in sync,” she noted.

For WPP Media, the partnership signals its commitment to shaping a future where data, technology and creativity fuse to create insight-driven, experience-led financial brands.

As India’s fintech landscape rapidly evolves, the collaboration sets the stage for smarter, more meaningful and measurable digital growth, with WPP Media steering the performance engine and InCred Money aiming to make investing truly In-Cred-ible.