Illustrake builds Zappfresh’s digital backbone for scalable growth

MUMBAI: Illustrake has teamed up with fresh meat and seafood brand Zappfresh to build a full-fledged digital and delivery technology platform, giving the D2C player a stronger engine for its next phase of growth.

As Zappfresh expands across India, the brand faced a familiar challenge in a fast-moving category. Orders come thick and fast, operations are complex, and customer expectations leave little room for error. To keep pace, Zappfresh needed more than patchwork tools. It needed a single, well-oiled digital ecosystem.

Enter Illustrake.

Working as Zappfresh’s technology and product partner, Illustrake designed and developed the entire digital setup from scratch. This included the consumer mobile app, website, internal CRM and a dedicated delivery partner app, each tailored to its users with clear, intuitive interfaces.

Behind the screens, the platforms were built to handle real-time inventory tracking, smooth order management, delivery coordination and a shared pool of customer data. The CRM acts as the system’s brain, bringing together order flows, customer insights and marketing automation under one roof.

On the ground, the delivery partner app helps streamline last-mile fulfilment with real-time task allocation, route visibility and live order updates. The result is fewer bottlenecks, faster deliveries and better control across operations.

By tightly connecting customer-facing platforms with backend and delivery systems, Zappfresh now operates with greater speed and flexibility, while keeping the customer experience consistent.

Commenting on the partnership, Zappfresh founder Deepanshu Manchanda said, “Illustrake showed a strong understanding of what it takes to build technology for scale. Their work across our digital and delivery platforms has supported our growth journey and gives us a solid base for future expansion.”

Illustrake Digital Marketing Services co-founder Mihir Gadhvi added, “Our focus is on creating technology that links customer experience, operations and last-mile delivery seamlessly. Zappfresh operates in a high-frequency, complex category, and this project reflects our ability to build integrated platforms designed for speed, control and long-term growth.”

The collaboration reflects a wider trend among D2C brands, which are increasingly investing in custom-built, connected technology to stay competitive in demanding and operationally intense markets.