Hyundai shifts into cheer gear With December delight year-end deals

MUMBAI: If December had a horn, Hyundai seems to have blasted it first and loud with its new ‘December Delight’ campaign, a year-end push that turns car-buying into something of a festive sport. The company is rolling out benefits of up to Rs 1,00,000 across select models, wrapping discounts and offers into a neatly packed holiday hamper for customers keen to drive into the new year in fresh wheels.

Hyundai Motor India Limited (HMIL) announced the initiative as a celebration of “the joy of ownership and being part of the Hyundai family,” aiming to inject a burst of festive momentum into the final month of 2025. The campaign arrives with the brand’s signature blend of urgency and warmth, the classic year-end nudge wrapped in marketing sparkle.

HMIL, whole-time director and chief operating officer Tarun Garg said the initiative is designed to bring “exceptional year-end cheer” to customers. “December is a time for celebration and this initiative makes owning a Hyundai even more rewarding,” he said, adding that the company hopes many more families will “begin the new year with a Hyundai by their side.”

To keep the festive spirit revved up, Hyundai has also rolled out a lively TVC anchoring the campaign. Packed with bright colours, bustling shots and close-up reactions to lucrative deals, the film leans into the adrenaline rush of last-minute decision-making and the family conversations that follow. It frames the offers not just as bargains but as catalysts for a “year-end high note,” amplifying the thrill of closing a big-ticket purchase before the calendar resets.

The ‘December Delight’ lineup includes special exchange schemes, corporate benefits, government-employee offers, and a basket of convenience-first services meant to make the buying experience smoother. According to the company, dealerships will also introduce fresh engagement programmes to personalise the journey for new and existing buyers.

Together, the benefits create a mix aimed at both first-time customers and long-time Hyundai loyalists, a way to sweeten the year-end rush while reinforcing the brand’s hold on India’s competitive passenger-vehicle market.

For those looking for a sign to upgrade their garage before 2026 Hyundai may have just flashed the brightest one on the road.