HGS Interactive powers up digital for Tirex Chargers

MUMBAI: HGS Interactive, the global digital marketing arm of Hinduja Global Solutions, has been roped in to electrify the online presence of Tirex Chargers, a subsidiary of Gulf Oil Lubricants India.

Tirex Chargers, a trailblazer in India’s electric vehicle space, is making waves with its AC and DC smart charging technology and ambitious national infrastructure plans. Now, the brand is looking to charge up its digital footprint. HGS Interactive will take the wheel, overseeing a complete website revamp, social media strategy, SEO, and integrated communications to position Tirex as a market leader.

Tirex Chargers CEO Arth Patel said, “As we speed ahead with our EV charging solutions, a strong digital presence is essential. HGS’s expertise made them the obvious choice. We’re confident this partnership will boost visibility and accelerate adoption of fast-charging technology.”

HGS Interactive business head Sachin Karweer added, “Tirex Chargers is driving India’s e-mobility revolution and we’re thrilled to craft a digital story that reflects its impact. From data-led campaigns to engaging content, our mission is to shine a spotlight on Tirex’s role in a sustainable future.”

With the EV market accelerating, this collaboration promises to make Tirex Chargers not just a leader on the road, but online too.