Helios Luxe brings Swiss watchmaker Auguste Reymond to India

MUMBAI: Helios Luxe by Titan Company Ltd. is adding a distinctly Swiss accent to India’s luxury watch conversation. The premium watch destination has announced the India debut of Auguste Reymond, an independent Swiss watchmaker with a legacy that stretches back to 1898. The partnership marks the brand’s first official entry into the country and positions Helios Luxe as its exclusive retail home in India.

The move comes as Helios Luxe sharpens its ambitions. The brand is aiming to more than double its market share to 20 per cent and reach a turnover of Rs 2,000 crore over the next three years. With plans to scale up to 100 boutiques across India in five years, Auguste Reymond is set to play a key role in that journey.

For Indian consumers, the launch brings something refreshingly different. Auguste Reymond is known for producing handcrafted, hand assembled and individually numbered mechanical watches, made in limited quantities. This is Swiss watchmaking that favours personality over mass appeal and story over logos.

Leading the India showcase is the Origin Lunar, a striking timepiece inspired by the surface of the moon. It features intricate lunar engraving and a super luminova infused bezel that glows vividly in the dark. Powering the watch is the iconic hand wound Unitas calibre, a nod to traditional mechanical craftsmanship that has stood the test of time.

The broader India collection includes 23 watches across four lines: Origin, Unity, Heritage 1898 and Magellan. Prices for the core range sit between Rs 1.3 lakh and Rs 2.5 lakh, while two statement Origin models are priced at Rs 4.5 lakh and Rs 7.5 lakh.

Titan’s Watches Division vice president and chief sales and marketing officer  Rahul Shukla, says Indian buyers are increasingly looking beyond familiarity. “Consumers today want authenticity, craftsmanship and stories that feel personal. Helios Luxe is built for discovery in the accessible luxury space.”

For Auguste Reymond, India represents a milestone market. “We produce in limited quantities with close artisanal attention,” says deputy CEO Sundar Klingenberg. “India has an audience that values heritage, innovation and mechanical watchmaking.”

Even for those who do not follow watches closely, the message is clear. Luxury today is less about status and more about character. And Helios Luxe is betting that India is ready to wear its stories on its wrist.