Hamilton Housewares appoints Somasree Bose Awasthi as business unit head

MUMBAI: Hamilton Housewares, the maker of Milton products, has appointed Somasree Bose Awasthi as business unit head. A former chief marketing officer at Marico and at Godrej Consumer Products (GCPL), she brings more than 22 years of FMCG experience spanning personal care, home care, hair care and edible oils.

Awasthi has overseen businesses worth more than Rs 7,500 crore and has led brands including Saffola, Parachute, Cinthol, HIT and Good Knight. She helped launch Godrej Aer and Godrej Magic, driving GCPL’s entry into air care and liquid handwash. At Marico, she steered portfolio diversification for Parachute Advansed, Livon and Saffola, and introduced processes for market-mix modelling, innovation pipelines and brand activation.

She began her career as a management trainee at the Godrej group, later becoming its first female area sales manager in east India. She rose to the post of CMO and sat on the firm’s management committee.

Awasthi has been recognised among The Economic Times Women Ahead 2017 list and has featured in Impact’s Top 50 most influential women in marketing for six consecutive years. A graduate in industrial engineering from Nagpur University, she holds an MBA from XIM Bhubaneswar.