Go Colors steps out in style with flagship splash on Linking Road

MUMBAI: If Mumbai needed a new fashion pit stop, Go Colors just dropped one with flair, fabric and a full dose of pop-culture charm. The bottomwear brand has opened its sprawling 2,400 sq ft flagship store on Bandra’s iconic Linking Road, its largest outlet among 64 stores in the city, signalling a bold next chapter in its retail expansion.

The launch was fronted by content creator and brand ambassador Prajakta Koli, whose MostlySane energy lit up the store as she explored the space, interacted with fans, and shared her favourite looks. The opening builds on Go Colors’ successful large-format debuts in Chennai and Bengaluru, cementing its growing ambition to redesign experiential retail for Indian women.

At a moment when women across the country are seeking comfort that doesn’t compromise style, Go Colors is sharply positioning itself as the foundation of the everyday wardrobe. Because when your bottoms fit right office hours, late-night drives, weekend brunches, airport dashes, family dinners everything else simply falls into place. And Go Colors is building an entire ecosystem around that truth.

The flagship store amplifies this philosophy with immersive zones, curated edits, dedicated category walls, spacious trial rooms and a layout designed for discovery. Shoppers can browse an expansive range of silhouettes, fabrics, colours and fits crafted for all age groups, body types and lifestyles, a hallmark of the brand’s inclusive DNA.

“Linking Road is where Mumbai shops to discover itself,” said Go Colors founder & CEO Gautam Saraogi. “After Chennai and Bangalore, this flagship is a natural next step. It reflects our long-term vision to build deeper, experience-led retail that makes our full range accessible to India’s diverse shoppers.”

The store also houses a dedicated display for the MostlySane limited-edition collection, co-created with Prajakta. Designed around individuality, comfort and expressive self-style, it mirrors the sensibilities of India’s digital-first generation. “Today’s woman wants clothing that moves with her life. This collection brings that belief to life,” added Go Colors CMO Vatsal Koolwal.

Prajakta echoed the sentiment, calling the store “inclusive, welcoming and built around what women actually need.”

With more than 800 exclusive stores across 200 plus cities, Go Colors has evolved far beyond its leggings legacy. It now owns a sharp niche: bottomwear done exceptionally well durable, versatile, fashion-forward and crafted for real, everyday India. The brand plans to maintain its momentum by opening 80–90 net new stores every year, powered by innovation, design and an elevated retail playbook.

With its Bandra flagship, Go Colors isn’t just expanding a retail footprint, it’s stitching itself deeper into the wardrobes, routines and self-expression of Indian women, one perfect fit at a time.