Glam21 ropes in Avneet Kaur for wedding campaign, unveils bridal contest

NEW DELHI: Glam21 is turning the wedding season into a full-blown celebration of beauty, glamour and big dreams. The cosmetics brand has launched a nationwide wedding campaign from 14 December, bringing together festive offers, immersive experiences and a dash of celebrity charm with actor and style favourite Avneet Kaur at its heart.

Designed to capture the excitement that surrounds Indian weddings, the campaign blends bridal inspiration with shopper rewards. As part of the initiative, Glam21 has rolled out a wedding contest for customers purchasing products worth Rs 1,499 or more. One lucky bride-to-be will win a once-in-a-lifetime experience, inviting Avneet Kaur to her wedding and receiving a bridal makeover by a celebrity makeup artist. Non-brides are also in the mix, with the chance to win an iPhone 17 Pro.

Founder Pradeep Goyal said the idea was to make weddings feel even more special. He added that the campaign combines celebrity appeal, exclusive prizes and immersive retail experiences to ensure customers feel celebrated during one of life’s biggest milestones.

Running until 27 January 2026, the campaign extends well beyond screens. Glam21 has gone big on in-store branding with wedding-themed displays, striking gate arches and festive pandals offering free makeovers, trials and games. In busy Delhi markets, flash mobs featuring brides carrying oversized Glam21 products are set to turn heads and draw crowds.

The push is being amplified online through influencer collaborations, ensuring the buzz travels from store aisles to social feeds. With colour, creativity and a touch of stardom, Glam21’s latest campaign positions the brand as a lively companion to the wedding season, proving that when beauty meets celebration, the spotlight follows.