Flipkart hosts first Beauty Catalyst Conclave for D2C brands

Bengaluru: Flipkart is rolling out the red carpet for India’s beauty entrepreneurs, and it’s about time someone did. The e-commerce marketplace is hosting its first ever Beauty Catalyst conclave on 1 December at its Bangalore headquarters, bringing together over 50 emerging direct-to-consumer beauty and personal care brands under one roof. Think of it as a masterclass in scaling up, minus the hefty consulting fees.

Brands attending include Asaya, Tuco, Neude, Nisara, Brit Accent, Underrated, Tru Hair, Becalm, and Dermalist, spanning everything from skincare to haircare to wellness. The event promises access to platform insights, strategic playbooks, and practical solutions tailored specifically for the beauty sector’s unique challenges.

“The Beauty Catalyst Conclave is a specially curated space where we aim to bring together emerging D2C brands ready to unlock their next phase of growth,” said Flipkart senior director of beauty & personal care Kartheek Kanumuru. “As our first D2C conclave, we intend to build this into an ongoing flagship event.”

The programme addresses real growth challenges through deep-dive sessions on positioning, merchandising, shopper engagement, and brand storytelling. Attendees will gain data-driven insights on consumer behaviour, visibility strategies, and how to navigate India’s increasingly competitive digital beauty ecosystem.

For brands like Pilgrim, which has already scaled successfully on the platform, the initiative represents a valuable knowledge-sharing opportunity. “Flipkart has been a key partner in helping us scale with consistency,” said Pilgrim’s co-founder Anurag Kedia. “A programme like Beauty Catalyst can offer emerging brands the clarity and direction needed to build effectively.”

Tuco co-founder Chanakya, echoed the sentiment. “The conclave gives us a clearer lens on how to grow strategically. It will help us refine our positioning and approach digital scale in a more structured manner.”

The timing is strategic. India’s beauty and personal care market continues its explosive growth trajectory, with D2C brands driving much of that momentum. By creating a dedicated platform for these emerging players, Flipkart positions itself as more than just a marketplace. It’s becoming the mentor these brands didn’t know they needed.

The event marks what Flipkart hopes will become an annual fixture, supporting the next generation of beauty entrepreneurs as they navigate the complex journey from startup to scale-up.