Eume names Ishaan Khatter as first brand ambassador

MUMBAI: Eume, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its first-ever brand ambassador, marking a major milestone in the brand’s journey. The partnership underscores Eume’s ethos of combining style, comfort and contemporary design.

The collaboration celebrates movement as more than just physical; it is personal, expressive and intentional. Ishaan’s dynamic energy, thoughtful individuality and creative identity align seamlessly with Eume’s philosophy of legacy, craftsmanship and modern sensibilities.

Eume founder Naina Parekh said, “Eume is more than travel accessories, it represents a lifestyle in motion. Ishaan embodies this idea perfectly. He is energetic yet grounded, stylish yet effortless. This partnership opens an exciting new chapter for the brand.”

The campaign showcases Eume’s full product range, highlighting how its collections adapt to everyday life, from work and travel to leisure, blending comfort, durability and understated individuality. Rather than focusing on a single product, Ishaan represents the spirit of the brand: versatile, expressive and purposeful.

Ishaan Khatter commented, “Eume speaks to me: smart, conscious and effortlessly stylish. Their products suit people who are constantly on the move without compromising on comfort or individuality.” He has actively contributed to the campaign’s creative direction, from styling moodboards to narrative shaping, ensuring the storytelling feels authentic and personal.

Visually, the campaign embraces a Tech x Design mood, featuring clean architecture, sharp silhouettes and modern lighting. Ishaan is captured in motion, exploring space, energy and presence, creating a cinematic and contemporary aesthetic. Through the MakingMoves campaign, Eume positions itself not just as a travel brand but as a lifestyle movement driven by innovation, intention and craftsmanship.