Eros powers up as USD 150 million boost fuels its AI entertainment play

MUMBAI: In a plot twist worthy of its own cinematic universe, Eros Innovation has fired up its next growth chapter with a USD 150 million burst of capital and strategic acquisitions, a move that cements its standing as a $ 2-billion valued, zero-debt, AI-driven global entertainment powerhouse.

The expansion is anchored by a $ 50 million primary investment led by Plenitude Capital and advised by Greenback Capital at DIFC. Alongside it sits nearly USD 100 million in content and technology acquisitions, creating a formidable runway for Eros Innovation’s ambitions in AI compute infrastructure, immersive story formats, and large-scale creative technologies.

Eros Group Founder and Chairman Kishore Lulla framed the accelerated scale with trademark flourish, “With over $1 billion in assets, $150 million in new capital and acquisitions, $35 million in EBITDA last year, and a clear trajectory to exceed $100 million by December 2026, Eros Innovation is scaling with both profitability and discipline. We are building the sovereign creative infrastructure of the future… where content, capital, and computation converge to deliver intelligent and ethical entertainment to billions.”

At the centre of this creative superstructure stands Eros GenAI, the company’s proprietary multimodal AI foundation model developed with IIT Chennai. Trained on 1.5 trillion cinematic, cultural, musical and behavioural tokens, the model positions itself as India’s first sovereign cultural AI stack, powering everything from automated dubbing and generative music to AI-native characters for virtual, live and interactive experiences.

Strengthening the experiential side of its universe, Eros Innovation has acquired 100 per cent of Empirical Wax, a London immersive tech studio known for real-time AI music, avatar-driven performances and mixed-reality worlds. Adding further heft, the company has completed a $97 million IP acquisition, rounding up films, multilingual digital assets and high-value music titles to enrich its content engine.

Today, Eros Innovation operates one of the world’s most expansive entertainment-tech infrastructures, spanning 80 million-plus subscribers, 12,000-plus film titles, 100,000-plus AI-ready characters, and a global fan base that crosses 2 billion people. All these assets form the launchpad for the upcoming Eros Universe Super App, a creator-economy platform that promises to fuse AI tools, tokenised content and immersive storytelling into a single seamless global interface.

With capital secured, IP consolidated and AI at its core, Eros Innovation isn’t just scaling, it’s scripting a future where the world’s next blockbuster may well be written, scored and performed by intelligence it built itself