Eatsure serves festive freedom as Meri Marzi dishes out double delight

MUMBAI: If December had a flavour, Eatsure just scooped it into a bowl and then doubled it. The online food aggregator from Rebel Foods has rolled out its “Meri Marzi” campaign, a festive feast that lets users order across multiple brands in one go and enjoy a Buy-One-Get-One treat with no codes, no extra fees and absolutely no fuss till 31 December 2025.

In true “meri marzi” fashion, foodies can now build their dream combos, a Wendy’s burger with an OvenStory pizza, a Behrouz Biryani with a Faasos wrap, or any mash-up their cravings inspire, all in a single, seamless order. It’s the kind of festive indulgence where convenience meets creativity, and value meets zero compromise.

“Food is emotion, and December is celebration,” said Eatsure head of growth & online distribution Akash Agarwal. He added that the platform wanted to eliminate every point of friction, giving users the freedom to eat exactly what they want, across brands, “all day, everyday, for the whole month of December.” The idea, he said, was simple: more joy, less hassle, and no mental math over codes or charges.

To bring this idea alive, Eatsure has dropped a catchy 1-minute ‘Meri Marzi’ music video, bursting with youthful energy and playful beats, a tribute to the uninhibited joy of eating on your own terms. But the campaign doesn’t stop at the soundtrack; it stretches across social media, influencer collaborations, app notifications, CRM journeys and in-app placements, ensuring no foodie misses out on the season’s most effortless indulgence.

The offer also marks the first time a major aggregator is pushing cross-brand B1G1 as a festive feature letting users mix cuisines, moods and moments without worrying about delivery-layer restrictions. And with the December appetite traditionally surging around house parties, cosy nights in, and year-end get-togethers, the timing couldn’t be more delicious.

Key campaign highlights include:
– Cross-brand B1G1 combinations across Rebel’s portfolio
– Zero codes and zero friction on the ordering journey
– A full December validity window
– The high-energy ‘Meri Marzi’ music video
– Omnichannel messaging across app and social platforms

This festive season, Eatsure isn’t just feeding cravings, it’s feeding freedom. And for once, December tastes exactly the way you want it to.