Dr. Vritika Agrawal launches DermaCute clinic in Mumbai

MUMBAI: India’s booming medical-aesthetics market has a new entrant with attitude. Dr. Vritika Agrawal, dermatologist and clinician, has opened DermaCute clinic in Andheri West, marking her move from consulting room to corner office — and adding momentum to the rise of women-led healthcare entrepreneurship.

Armed with an MBBS and MD in dermatology, Dr. Agrawal steps into business as founder and ceo of DermaCute, a specialist clinic positioned at the intersection of evidence-based medicine, aesthetic science and personalised care. Her pitch is simple but pointed: skin care grounded in science, delivered with empathy, minus the hype.

“DermaCute is not about surface beauty,” says Dr. Agrawal. “It is about trust, precision and treatments that genuinely work — tailored to the individual, not trends.”

The launch lands at a time when India’s medical-aesthetic sector is expanding at speed, projected to grow at more than 16 per cent CAGR over the next decade. Demand is being driven by technology-led treatments, rising disposable incomes and a shift towards specialist-led, boutique clinics — away from one-size-fits-all hospital chains.

DermaCute reflects that shift. The clinic offers skin rejuvenation and anti-ageing programmes, acne and scar management, laser-based pigmentation correction and hair removal, non-invasive body contouring, facial enhancement and personalised medical facials. The emphasis is on measurable outcomes, safety and long-term skin health, delivered in a refined, clinic-first setting.

Dr. Agrawal’s move also underscores a broader change in the industry’s power structure. Women founders are increasingly shaping India’s beauty and wellness economy, bringing clinical credibility, ethical frameworks and patient-first thinking to a sector long dominated by corporate roll-ups and celebrity branding.

By positioning dermaCute as science-backed and results-driven, Dr. Agrawal is betting that today’s patients want more than glow-ups — they want transparency, data and doctors who stay personally accountable.

The ambition does not stop at Andheri. Dr. Agrawal plans to scale DermaCute into a national brand, building a portfolio of specialist clinics focused on dermatology, aesthetics and holistic wellbeing. Growth, she insists, will be measured and medical — not franchised at the expense of standards.

As India’s appetite for advanced skin care accelerates, DermaCute enters the market with a clear message: clinical rigour sells, ethics endure and confidence, when done properly, is good business.