Dhruhi Sethi takes charge of digital marketing at The Hindu

MUMBAI: The Hindu has tapped Dhruhi Sethi to lead its digital marketing efforts, appointing her head of digital marketing as the storied newsroom sharpens its focus on growth in a crowded digital news space.

Sethi joins the publication in January 2026, bringing with her nearly a decade of experience across brand building, performance marketing and leadership roles at some of India’s most prominent digital agencies. Her move signals The Hindu’s intent to blend editorial legacy with sharper, data-led audience strategies.

Before this role, Sethi spent close to four years at Social Beat, where she rose to associate vice president and headed the Bengaluru office. Alongside managing marquee accounts, she led pan-India strategy initiatives, worked on AI-driven programmes and played a key role in business acquisition. One standout highlight included launching Niyo Global in India and delivering an 850 percent jump in conversions within a single quarter.

Earlier stints saw her shaping brand and social media strategy at NP Digital, where she built the social vertical from the ground up and scaled teams and brands alike. Her career also includes award-winning campaigns for names such as Murugappa Group, Dr Reddy’s, Hyundai and Casagrand, along with hands-on experience across performance marketing, content and community building.

From graphic design beginnings at MullenLowe Lintas Group to leadership roles focused equally on culture and growth, Sethi’s career arc mirrors the evolving shape of digital marketing itself.

At The Hindu, she will be tasked with strengthening the publication’s digital presence and connecting journalism with new-age audiences, all while keeping the brand’s credibility firmly intact. For a newsroom with a century-old voice, Sethi’s arrival brings a distinctly modern rhythm.