Deepti Sampat appointed as vice president – marketing & digital at IndiGo

GURUGRAM: IndiGo has drafted in Deepti Sampat as vice president – marketing and digital, bolstering its top team as India’s largest airline accelerates growth and sharpens its digital edge.

In her new role, Sampat will lead brand strategy, digital marketing and customer engagement, with a mandate to drive scale, consistency and innovation across every customer touchpoint. The appointment signals IndiGo’s intent to future-proof its brand as competition intensifies and expectations rise.

Sampat joins from Air India Limited, where she served as vice president – marketing and steered Brand Air India and B2C marketing in the aftermath of the Vistara–Air India merger. Before that, she spent more than five years at Vistara – Tata SIA Airlines Ltd., leading marketing through a period marked by high-profile, award-winning campaigns and plaudits for customer experience.

With close to three decades of experience spanning aviation, travel, hospitality and digital-first brands, Sampat brings both institutional memory and a modern marketing playbook. For IndiGo, the message is clear: as the airline scales up, its brand ambitions are taking off just as fast.