Debrup Ghosh appointed director, premium sports at JioStar

MUMBAI: Mumbai has a new sports power broker. Debrup Ghosh has been appointed director, premium sports at JioStar, a move that neatly caps a career spent turning audiences into revenue and strategy into scale.

In his new role, Ghosh will be responsible for driving revenue growth and forging high value partnerships across JioStar’s sports portfolio. In simple terms, he will help ensure that premium sport not only thrills fans but also delivers serious business impact.

Ghosh arrives at JioStar with a résumé that reads like a tour of India’s digital and enterprise economy. Most recently, he spent nearly five years at Myntra, where he rose from deputy director to associate director of monetisation. There, he worked at the sharp end of commerce, balancing brand ambitions, platform scale and the ever shifting tastes of online consumers.

Before Myntra, Ghosh cut his teeth in monetisation roles at ByteDance, where he was part of the team navigating the high velocity world of short form digital content and advertising. He also held senior leadership positions at IndiaMART InterMESH, advising large brands on digital strategy and enterprise solutions, and managing CXO level relationships with a consultative, numbers led approach.

Earlier in his career, Ghosh spent close to five years at Airtel Business, handling strategic accounts and large deals across connectivity, data centres, cybersecurity and enterprise services. Even further back, stints at Legrand and Godrej Appliances gave him a solid grounding in sales, operations and the realities of India’s vast and varied markets.

That mix of consumer, digital, enterprise and now sports makes his appointment particularly timely. As sports consumption shifts rapidly across screens, formats and price points, monetisation has become as much an art as a science. JioStar is betting that Ghosh’s experience across fashion, content, B2B and big tech will translate smoothly to stadiums, streams and sponsorship decks.

For Ghosh, the move marks a clear step into the spotlight. For JioStar, it signals intent. Premium sport, after all, is no longer just about the game. It is about how well you sell the story around it.