CPR Global to steer communications for cricket tech innovator str8bat

MUMBAI: India’s leading sports technology company, str8bat, has appointed CPR Global to manage its communications and public relations across the country. The partnership aims to enhance str8bat’s visibility and support its growth within the fast-evolving sports tech landscape.

Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat uses data-driven insights to transform how cricketers train and improve. Its flagship products include the smart bat sensor str8bat classic and the AI-powered str8bat pro, providing real-time feedback on bat speed, path and impact zones, helping players fine-tune their technique.

The brand has partnered with prestigious organisations including Cricket Australia, Rajasthan Royals, and elite academies across India. str8bat served as the official skilling partner for Rajasthan Royals during the 2025 IPL season and is endorsed by cricket legends Kiran More and Greg Chappell. The company recently expanded into 10 countries, including Canada, New Zealand, the United States, Australia, South Africa, the UK, and Trinidad and Tobago, aiming to empower young athletes worldwide.

Commenting on the collaboration, str8bat co-founder and CEO Gagan Daga said, “We are building technology that transforms how cricketers understand and improve their game. Partnering with CPR Global will help us share our vision with a wider audience as we scale globally.”

CPR Global founder Chaitali Pishay Roy added, “str8bat is creating a new category in sportstech by bringing AI and smart technology to cricket. We are excited to amplify their story and help take this breakthrough innovation from India to the world.”

Backed by Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars and Sucseed Indovation Fund, str8bat stands out as one of India’s most promising sports tech ventures. The CPR Global partnership brings together cutting-edge innovation and strategic communications, setting the stage for heightened brand engagement and international recognition.