Colors Queen steps into Hindi cinema with sparkling Masti 4 tie-up

MUMBAI: Colors Queen Cosmetics is adding a touch of glamour to the big screen with its latest Hindi cinema outing in the much-awaited comedy caper Masti 4. The fast-growing beauty brand has revealed details of its on-screen product placements, behind-the-scenes presence and wide visibility across the film’s promotional blitz.

The collaboration felt natural to the brand, thanks to the movie’s vibrant mood and its stylish female cast whose effortless charm mirrors Colors Queen’s own personality. After a successful partnership at the Raabta event with Kangana Ranaut, the brand saw Masti 4 as the ideal moment to leap into mainstream entertainment with confidence.

In the film, actresses are seen using some of Colors Queen’s best-loved favourites including the Sheer Lip Tint, Color Stay Non-Transfer Lipstick and Totally Matte Non-Transfer Lipstick. The products appear across vanity shots, beauty routines and close-ups, slipping neatly into the film’s colourful storyline.

Co-founder Nitin Panjwani said the association brought the brand’s spirit to life, adding that watching the products blend seamlessly into the film has been “incredibly rewarding”. The tie-up, he said, elevates the brand’s mission of making trend-led beauty accessible to all and signals the start of more cinematic collaborations.

Beyond the film itself, Colors Queen enjoyed a strong run across digital promotions, premiere-night visibility, influencer-driven content, trailer spots and behind-the-scenes footage.

By stepping into the world of Hindi cinema, the brand is weaving beauty into cultural storytelling, using cinema’s emotional pull to remind audiences that make-up can be fun, expressive and within easy reach.